Americas Best Value Inn is First National Hotel Chain To Implement Biodegradable Bathroom Amenities System-Wide
In a historic moment for both
the environment and the lodging industry, Vantage Hospitality Group
announced today that all of its nearly 900 Americas Best Value
Inn and Canadas Best Value Inn properties throughout North America
will carry biodegradable packaging in their guest rooms, including
shampoo, body lotion and bath soap.
Although
the green movement has been making steady progress throughout
the hotel industry for several years, Americas Best
Value Inn is the first national hotel chain to make such a
strong and all-encompassing commitment.
"This isn't
just a commitment to the environment, it's a commitment to
our hotel owners and guests", said Roger Bloss, CEO, President
and Founder of Vantage Hospitality."Americas Best Value Inn
has
grown tremendously since we began 10 years ago and we plan
to be around for a very long time. Therefore, we need to make
sure we
maintain the cities and towns where our properties are located
and where our guests reside by not contributing unnecessarily
to the local landfills. In addition, our hotel owners can rest
assured
knowing that there is no additional cost for these new amenities."
The facts are alarming: 3.5 billion bottles and caps go into landfills
every year in the U.S. alone; it takes 450 years for a plastic
bottle to break down in a landfill; and 95 percent of plastics
are not recycled and wind up in landfills.
To help solve the problem, Vantage has partnered with Concept
Amenities, whose products include an organic enzyme called Eco
Pure that allows the bottles to biodegrade in a landfill in less
than nine years instead of centuries. Americas Best Value Inn properties
will begin to carry the biodegradable packaging in March as their
current amenity supplies are depleted.
Gary Coward,
Senior VP of Concept Amenities, Inc. (USA) stated, "We are
excited to launch this truly revolutionary product and
we are pleased to share the stage with Vantage Hospitality
and the fastest-growing hotel chain in America. Americas Best
Value
Inn is the first national brand to offer ERP biodegradable
guest amenity products. With over 50,000 active rooms in service,
that's
a lot of little amenity bottles and caps each year. We are
pleased to know that together, we are having a positive impact
on our environment."
About Vantage Hospitality Group, Inc.
Vantage Hospitality, parent company of Americas Best Value Inn
and The Lexington Collection, is the 10th largest hotel company
worldwide and the only hotel company to be listed on the 2006,
2007, 2008, and 2009 Inc. 500/5000 List of Fastest Growing Private
Companies. Vantage Hospitality?s first hotel brand, Americas Best
Value Inn, a leader in the limited-service segment, has grown to
nearly 900 properties throughout North America and China in just
10 years of operation, earning it the title of Fastest Growing
Hotel Chain four years in a row. The company continues to grow
with The Lexington Collection ? the only membership hotel brand
in the upper-mid to upscale lodging segments. Hotel owners worldwide
have embraced Vantage?s innovative Freestyle Brand Affiliation
Model that offers members low, flat fees; short-term contracts;
and a voice and a vote in each brand?s direction while providing
the most comprehensive resources in the lodging industry. Visit
www.AmericasBestValueInn.com and www.VantageHospitality.com for
more information.
About Concept Amenities
Concept Amenities is a world leader in the supply of amenities
that deliver on quality, luxury and style. For over 27 years they
have established expertise in all areas from design and formulation
to production, dispatch and delivery. They have developed a comprehensive
range of exclusive amenity lines, each with its own distinctive
appeal. They contain the finest formulations that are created using
natural botanical ingredients, sophisticated fragrances and a rich
array of natural and organic extracts to truly nourish the skin,
body and soul. Visit www.conceptamenities.com for more information.