NBC Goes Green

NBC, owned by parent company GE, has launched a new green campaign. Their site says, "GreenIsUniversal.com, the digital home of NBC Universal's new initiative to bring an environmental perspective to our networks, our platforms, our audiences, our communities ... in fact, to everything we do.

We're kicking it all off this week, with 7 days of environmentally focused programming and a new "green" look on all our channels, programs and sites. And right here at GreenIsUniversal.com, you'll get green tips, green clips, and a fast-paced blog covering everything we're doing at NBC Universal, and beyond. We hope you'll dive in, join the conversation, and help us make "green" as universal as we can"

Last night, entire Thursday night lineup - "The Office," "My Name Is Earl," "30 Rock," "Heroes" and "Deal or No Deal" received an eco-theme. The environmental Godfather himself, Al Gore, did a cameo on comedy show "30 Rock."

Those outside of prime time are getting in on the action, too. The Sci Fi Channel had an "aware" episode of "Flash Gordon" followed by a "Dangerously Changing Planet" movie night. Bravo's Tim Gunn tells us to "Make it work . . . for the planet;" while "SVU" wants us to police for polluters. Even "Jerry Springer" is "going green."

The irony is that NBC is owned by, General Electric, a major player in the energy business. However, Happyhippie.com has to give them credit for trying and raising awareness through their entertainment venues.

To visit their new site and daily blog, click here.

Miss The Office last night? Watch it here.