Eat More Kale artist Fights Chick-Fil-A

Bo Muller-Moore, creator of the “Eat More Kale” t-shirt line is now battling fast-food giant Chick-fil-A in an intellectual property battle.

Bo hand prints each shirt, one at time. Although eating kale is good for you, the shirt’s message has transcended beyond the health benefits.

Bo states, ” Eat More Kale is about supporting small business, business that actually cares and hasn’t been swallowed up by the profit-hungry, corporate mentality. I am a one man show, so my shirts are distinctive, offbeat, one-of-a-kind works of art. I have no giant call-centers to hide behind and I don’t need them. I am one man with one squeegee and that’s how I like it. When you see someone wearing one of my t-shirts you will instantly recognize it’s personal style, character and the care I took to craft it. “

In a letter, a lawyer for Chick-fil-A said Muller-Moore’s effort to expand the use of his “eat more kale” message “is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property and diminishes its value.”

hick-fil-A, which trails only Louisville, Ky.-based KFC in market share in the chicken restaurant chain industry, has a long history of guarding its trademark, and the letter listed 30 examples of attempts by others to co-opt the use of the “eat more” phrase that were withdrawn after Chick-fil-A protested. The Oct. 4 letter ordered Muller-Moore to stop using the phrase and turn over his website, eatmorekale.com, to Chick-fil-A.

Despite the legal bullying, Bo of Montpellier, Vermont, is not ducking out. “Our plan is to not back down. This feels like David versus Goliath. I know what it’s like to protect what’s yours in business,” he said.

To visit Bo’s site, go to http://www.eatmorekale.com/